First PrinciplesWorks
Frame 01 · Signal 01

Software division

Critical
Developments

Useful systems for complicated work.

Practical school software built around real jobs, clear boundaries and professional judgement.

A division of First Principles Works

Explore the identityView the products

The complete identity

One division. Five products. No sixth product pretending to be the boss.

The Critical Frame identifies the division. The humanistic ribbons continue to identify the products.

Critical Developments identity board showing the Critical Frame mark, pink division accent, three type families, five product accents and the division, product and company hierarchy.
The Critical Frame system in one view.

Identity system

The frame organises the family. It does not compete with it.

The geometry is deliberately architectural, while the product marks remain warm, folded and human.

The Critical Frame

An open structure. One exact point of attention.

The frame represents governed infrastructure: enough structure to make difficult work manageable without pretending the system is the work. The pink diamond marks the point where attention, judgement or action is required.

Division palette

World Ink#111111
Warm Paper#F6F5F1
Signal Pink#FE79CB
Architecture#777570

Typography

TeX Gyre Adventor
Division name and major display use
Poppins
Headings, navigation, labels and endorsements
Source Sans 3
Body copy and operational explanation

Brand hierarchy

  1. CompanyFirst Principles Works

    Legal, billing, account and whole-portfolio contexts.

  2. DivisionCritical Developments

    The shared suite and cross-product identity.

  3. ProductsFive independent applications

    Each leads with its own name and ribbon mark.

Applications

A division lock-up, a product endorsement and five ribbons.

The complete lock-up belongs to division-level material. Product surfaces lead with the product identity and use the compact endorsement.

Critical Developments horizontal lock-up in warm paper and pink on black.
Primary lock-up · dark field
Critical Developments horizontal lock-up in black and pink on warm paper.
Primary lock-up · light field
A pink diamond followed by the words A Critical Developments product.
Compact product endorsement

Product family

  • DAS BoardProgress · provision
  • SitRepClassroom planning
  • WorkPaneStaff hub
  • PASSportPastoral tracking
  • HP SourceRewards · recognition

Use it for

Division and suite contexts

  • The Critical Developments landing page
  • Shared-suite entrances and cross-product communication
  • Product endorsement beneath an existing product identity
  • First Principles Works portfolio material

Keep the boundary

Do not flatten the family

  • Do not replace a product ribbon with the Critical Frame
  • Do not recolour the frame with a product accent
  • Do not place a school crest inside the mark
  • Do not use colour as the only identifier

Downloads

The useful files, without the archaeological dig.

Use SVG for the standalone mark where possible. The PNG lock-ups preserve the approved typography and spacing.

Critical Developments social card with the division lock-up and the strapline Useful systems for complicated work.