First Principles Works
Expanded identity card01 / Core system
First
Principles
Works
Questioning Understanding.
01 / MarkDr Ruth Llewellyn’s original PNG
No redrawing, simplification or replacement geometry.
02 / ColourPrimary system and portfolio accents
Three commercial arms sit alongside three distinct creative endeavours.
03 / TypeAdventor / Poppins / Source Sans 3
One role per family, using the canonical local font files.
Question assumptions. Understand the problem. Build what works.
Software / Education / Philosophy / Culture